Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for New Products.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of Product Development.
Chapter 9: One Foot in Front of the Other: The Product Development Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation’s NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in Product Development.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.
Appendix: Business Case Outline.