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Entrepreneur: Building Your Business From Start to Success

Entrepreneur: Building Your Business From Start to Success

Lars Tvede, Mads Faurholt

ISBN: 978-1-119-52125-9 September 2018 480 Pages




Build a world class business with a clear blueprint to success

Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success.

With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being.

  • Build or revitalise a business with proven methods from two globally-recognized experts in the field
  • Develop an effective business plan to maximise your probability of success
  • Understand funding markets and raise capital necessary to start or grow your business
  • Grow your business by beating the competition and dominating your market

Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams. 

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Introduction by Peter Warnoe xi

Part 1. About me as an entrepreneur 2

1. My entrepreneurial role 4

2. My personal effectiveness 34

3. My public impact 56

4. My face-to-face impact 86

Part 2. About my company’s ideas and funding 110

5. My company’s basic ideas 112

6. My strategies for network effects 130

7. Founding and starting my company 138

8. My sources of funding 156

9. My funding processes 194

Part 3. About my team and my corporate culture 240

10. My core team 242

11. My outsourcing and my staff 270

Part 4. About my company’s growth,strategies and challenges 302

12. My growth phases 304

13. My marketing mix 330

14. My five biggest commercial threats 348

Part 5. About my exit and what comes after 358

15. My alternative exit routes 360

16. My exit processes 370

17. My next project 382


Appendix A: 116 business strategies for entrepreneurs 390

Appendix B: 46 typical criteria for success in start-up companies 404

Appendix C: List of useful websites, apps and web-extensions for entrepreneurs 410

Glossary 426

Endnotes 438

About the authors 446

Index 447